Ivory ESPORTS Gaming
Dota 2 Team — Social Media Optimization & Community Activation
Introduction
Ivory is a Filipino Dota 2 organization competing in national and Southeast Asian circuits. The team aimed to grow its community, strengthen fan engagement, and establish a strong social media presence. I managed the organic social media activation and strategy, helping the team increase reach and visibility without paid campaigns.
Content
Challenges: — Newly launched social media channels with limited reach — Low engagement and community interaction — Need for consistent posting and content optimization Solutions: — Developed a one-month organic social media strategy aligned with tournaments and team highlights — Created content optimized for engagement — clips, highlights, announcements, and fan-driven posts — Implemented a posting schedule and performance tracking to ensure consistent reach — Monitored fan feedback and iterated content based on insights Results (Sept 15 – Oct 15, 2025): — Total social reach: 183.5k views — +622.8% growth compared to the previous month — 100% organic content (no paid boosts) — Stronger community engagement and visibility on main platform: Facebook Page Role & Skills Applied: — Social media strategy & optimization — Organic content creation & activation — Performance monitoring & reporting — Community engagement
Let's Work together
Love what you see here? I helped Ivory ESPORTS grow their organic social reach and fan engagement through hands-on social media strategy, content planning, and performance monitoring. If you’re looking to build a strong community, increase visibility, or activate your social platforms with real results, I can help you achieve measurable growth.