Slyng Cookies
Food Brand — Content Strategy & Production
Introduction
Slyng Cookies is a local cookie brand focused on creating fun, high-quality treats for its customers. I worked closely with the brand to design a content strategy, plan shoots, and produce photo and video assets that showcase the product’s quality and personality. While the brand owner manages posting, all visual content and creative direction were handled end-to-end by me.
Content
Challenges: — Limited visual content to support marketing and social media — Need for high-quality, scroll-stopping visuals to attract customers — Coordinating shoots while aligning with product production timelines Solutions: — Planned and executed photo and video shoots highlighting products, packaging, and brand personality — Developed a monthly content strategy to guide posting frequency, format, and messaging — Produced high-quality, ready-to-post visuals optimized for Instagram and Facebook — Coordinated with the brand owner to ensure smooth handoff for posting Results: — Stronger visual consistency across all social media platforms — Content ready-to-use for organic posts and paid campaigns — Improved brand presentation, supporting customer engagement and sales growth Role & Skills Applied: — Content strategy & planning — Photo & video production — Creative direction — Product-focused visual storytelling
Let's Work together
Love what you see here? I can help brands like Slyng Cookies create a complete content strategy and production workflow, from planning to final assets — giving you scroll-stopping visuals that capture your product’s personality.