Today's Preppers
Led a one-month content plan and creative strategy alongside paid ad execution and Shopify support for an eCommerce brand, resulting in a +948.4% increase in sales through conversion-focused content and performance-driven creatives.
Introduction
Today’s Preppers is an eCommerce brand focused on practical products for everyday readiness. I partnered closely with the brand to strengthen its social media presence, refine content direction, and support sales growth through strategic content planning and performance-driven ads. My role covered end-to-end creative strategy — from monthly content planning to ad execution — while also managing key areas of the Shopify backend to improve customer experience and conversion flow.
Content
Scope of Work: — Social media content creation (organic + ad creatives) — Monthly creative strategy and content planning — Conversion-focused paid ad creatives — Shopify store support and management — Performance monitoring and optimization What I Did: — Developed a 30-day content plan aligned with product demand and customer behavior — Created scroll-stopping content optimized for both organic reach and paid ads — Supported eCommerce ad campaigns with a strong focus on sales and conversions — Managed and optimized Shopify product pages and backend flow — Iterated on creatives and messaging based on performance insights Results (June–July): — +948.4% increase in sales during the campaign period — Improved content-to-conversion flow — Stronger product visibility and engagement across social platforms Results were achieved through consistent creative testing, strategic content planning, and conversion-focused execution.
Let's Work together
Like the results you see here? Let’s build a content plan, ad creatives, and Shopify flow that actually drives sales — not just engagement.